REACH ME OUT AND LET'S START SOMETHING MEMORABLE TODAY! hello@augusttocastro.com

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Researching, planning and creating for iconic brands and agencies like:

YEARS

SOME OF THE AMAZING STORIES I'M PROUD OF

TikTok da Lu

Magalu | Snack Content

Canal Coisa Nossa

Guaraná Antarctica | Snack Content

Hungercast

Snickers | AlmapBBDO

Context

Lu from Magalu is the world's most prominent virtual creator, and a significant part of this development occurs on TikTok. The mission is to stay trendy, enabling Lu to act like a native creator on the platform.

Context

Coisa Nossa is the brand channel with the highest audience engagement on YouTube Brazil, and this is the result of a rejuvenation and connection effort of an iconic and century-old brand like Guaraná Antarctica with the young audience.

My role

A profound comprehension of formats, aesthetics, languages and topics that resonate with the young audience. Responsible for bringing ideas for videos but also leading the development and presentation of strategic plans to clients. Responsible for ensuring that all BI, Media, Production and Casting deliveries were consistent and aligned with the briefing.

Context

The chocolate industry was facing a significant challenge. The consumption of chocolate products was on the decline, which led to a more cautious approach in terms of investment and marketing spending. However, despite the economic constraints, there was an urgent need for a creative and impactful idea that could help Snickers gain visibility and talkability.

My role

Participation in briefing meetings with clients, research to support creative development and compiling the creative brief.

Novas Conversas

AlmapBBDO

Context

What happens when you combine the strategic and creative potential of a multidisciplinary team with a robust database that gathers information from social media, interviews with anthropologists, psychologists, and all kinds of people, music streaming data and other diverse sources?
The result is 'Novas Conversas,' a unique area that produced studies on various subjects, always guided by this extensive and diverse database.

My role

As part of a team comprising one media researcher and one other strategist besides me, the responsibility involved aligning demands with technology solution providers, collecting data through in-person interviews with diverse groups of people, data consistence checking, data analysis and finally producing in-depth and comprehensive studies on specific niches (for ex: based on data, I conducted a complex report on the habits of Generation Z).

Manual Online Virtus

AlmapBBDO

Context

After a few years of distance from the audience, Volkswagen decided to bet on the return of the iconic Polo to win the hearts of the public. Alongside it, its sibling Polo Sedan was born, or rather, the Virtus:
a modern and technological project that had everything to be a success. But what's the best way to showcase all this modernity and technology? With a Manual... But not just any Manual, an Online Manual:
a special crafted web series videos on YouTube showcasing what's special about the brand new VW Virtus.

My role

In-depth comprehension of the brand's characteristics and history to anticipate what could or could not work in terms of positioning and language, research to support creative development, development of campaign strategy presentations and writing of the creative brief.

My role

Imagine being the main strategist and creative lead for a TikTok account with 10 million followers? And being able to create content that generated 25 million organic views in one month (January/2024)?

At LOUD, my role was multifaceted. I led the strategic planning, crafted scripts, handled filming and editing, and oversaw content posting. Moreover, I led a team of two analysts, guiding their professional growth and development.

This video for Mentos encapsulates my responsibility at LOUD quite well. I had a briefing for a carnival-themed content that was to be delivered to Mentos. I designed the strategic plan (from adapting the brand's tone of voice to scheduling), wrote the script, directed and captured the content, edited, and posted it. The outcome? Over 600 thousand views and 70 thousand organic likes!

Context

LOUD is one of the world's top gaming and entertainment brands, boasting an esports team with over 29 titles in its 5-year history, and counting sponsors such as Itaú, Snickers, Mentos, Tim, among others.

The mission is crystal clear: to comprehend platforms and trends, and consistently create relevant content that fosters and maintains audience passion for the brands involved.

Mentos, Electronic Arts, Snickers | LOUDgg

LOUDgg: YouTube and TikTok

My role

A deep understanding of TikTok as a platform, mapping and anticipating trends or relevant movements in pop culture, memes etc. Generating unique ideas and developing strategic and creative content plans. Leading client presentations. Team managing. Responsible for ensuring that all BI, Media, Production and Casting deliveries were consistent and aligned with the briefing.

WHERE DID I WORK AND STUDY

EDUCATION

2020-2023
Belas Artes
Cinema
Post-graduate degree

2015-2019
FMU
Communication and Advertising
Bachelor's degree

2014-2015
FMU
Advertising
Technologist degree

EXPERIENCE

2023-2024
LOUDgg
Content Coordinator

2020-2023
Snack Content
Sr. Creative Planner

2017-2020
ALMAPBBDO
Strategic Planner

2017
Claro Brasil
Marketing Assistant

2016
Magalu
Marketing Intern

SOME OF THE RESOURCES IN MY SKILL SETS

General skills

Soft skills

Analytical +
creative capacities

Storytelling

Multichannel strategy skills +
branded content specialist

Proactive leader +
team player

Trendspotter

AWARDS AND MENTIONS

Greatest @

Guaraná Antarctica | Snack Content

2022

Bronze

HP | AlmapBBDO

2018

As part of the team:

Individual:

Speaker | ESPM

Creating content when everything has already been created (credentials link)

2023

Speaker | FMU

How to spot and create trends

2021

Academic Honour | Laureate International Universities

Exceptional academic performance: best Communication & Advertising alumnus

2019

ABOUT ME

Born and raised in the vibrant periphery of São Paulo, I've always been immersed in its complex sociocultural dynamics. My journey has taken me from the neighborhoods of Jardim Ângela and Capão Redondo to the bustling world of advertising, where I now excel in the art of communication, strategy and creativity.

But that’s just one part of the story. I am a truly inspired soul, with a deep passion for culture and the arts. I'm not only a communication professional but also a musician, videomaker and photographer. I delve into everything that allows me to capture the beauty of people and the world. My insatiable quest for knowledge led me to pursue a post-graduate degree in cinema, where I continued to explore storytelling through the magical medium of film.

In the heart of São Paulo's periphery, I discovered my roots and forged my identity. Today, I'm a multifaceted strategist and creative.

It's worth mentioning that I have a cute dog who is essentially my co-worker. :P

Join me on this exciting journey as I merge the worlds of advertising, art, culture, photography, cinema, and the delightful presence of my adorable furry co-worker to create something truly memorable!

Let's create something out of the ordinary!

hello@augusttocastro.com